Lean Experiments

Launching a startup is about more than just building a great product or service. In fact, in the early days it is as much about making hypotheses and testing assumptions as it is about actual product development. Many a talented entrepreneurs have embarked on journeys that led nowhere because they failed to ask two simple questions: Am I solving a problem that people actually want/need solved? Can I build a solution that people will actually use? At ChatterJet, we are dedicated to understanding how small businesses currently use social media. Most importantly, we are interested in uncovering their biggest challenges and frustrations small businesses face online. On a recent Skype call with my founder, I alluded to the fact that I didn’t feel like we were tracking “enough” and that we should consider some other metrics to ensure we were making progress. The problem: I didn’t really know what else ...(Read More)